Is it possible to coupon as a consumer of smaller brands and organic products?

I am a complete beginner but from what I have seen coupons usually just get deals on typical name brands but what if you are someone that prefers to shop organic and eco friendly as much as possible. I want to coupon but I don’t support what most of the name brands put in their products. Are there similar couponing opportunities for organic produce or places like Trader Joe’s and Whole Foods?