Kroger Cashback is changing

It appears there are some changes to Kroger Cash Back (KCB). Previously, offers could be done up to 5 times. Now, many of them have lower limit of 1 or 2, and they also contain remittance addresses in the full verbiage.

It kind of looks like they are beginning to consider KCB offers a 'coupon', though I am honestly not certain on that conclusion. For many, pairing KCB with a rebate app like Ibotta is what differentiated Kroger (+ affiliates) as a place to get awesome savings: many competitors have no store equivalent to KCB. Many Ibotta offers can't be combined with coupons, so that's why savers paired with KCB instead.